Project Report on Consumer Preference towards Cadbury

Project Report on Consumer Preference towards Cadbury Cadbury India is a fully owned subsidy of Kraft Foods Inc.Cadbury began its operations in Indiain the year 1948 by importing chocolates. And after 60 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai. Cadburys core purpose is to make today delicious that captures the spirit of what they are trying to achieve as a business. The company makes delicious foods that people can feel good about. Whether one is considering itsown weight or preparing to celebrate, grabbing a quick bite or sitting down to family night, the company poursits hearts into creating foods that are wholesome and delicious. Currently, Cadbury India operates in four categories viz. Chocolate Confectionery, Milk Food Drinks, Candy and Gum category. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands it offers in India are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and Celebrations. Today, Cadbury enjoys a value market share of over 70% the highest Cadbury brand share in the world.The companys billion-dollar brand Cadbury Dairy Milk is considered the gold standard for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer. Cadbury has annual revenue of approximately $50 billion; the combined company is the worlds second largest food company, making delicious products for billions of consumers in more than 160 countries. It employs approximately 140,000 people and has operations in more than 70 countries. Corporate Social Responsibility Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, we have worked with the Kerala Agriculture University to undertake cocoa research and released clones, hybrids that improve the cocoa yield. Our Cocoa team visits farmers and advise them on the cultivation aspects from planting to harvesting. We also conduct farmers meetings seminars to educate them on Cocoa cultivation aspects. Our efforts have increased cocoa productivity and touched the lives of thousands of farmers. Hardly surprising then that the Cocoa tree is called the Cadbury tree. Today, as a combined company with an unmatched portfolio in confectionery, snacking and quick meals, Cadbury and Kraft are poised in their leap towards quantum growth. They are the worlds No.1 Confectionery Company that we will continue to make today delicious. The Research Research objective: To measure consumer preference towards Cadbury chocolate bars. Need for the study: To find out the consumer preferences towards Cadbury chocolate Research methodology: Research tool: Questionnaire. Sampling technique: Random sampling Sampling size: 150 Sample frame: Respondents who have experienced eating cadbury chocolate bars. Sample locations: Equal numbers of respondents (75 each) were surveyed from both the cities of Mapusa and Panjim. Data collection method: Primary data: Primary data was collected directly from the respondents through distribution of structured questionnaire. Secondary data: Secondary data was collected from sources like internet, advertisement and TV commercials. Limitations of the research: As the research is restricted only to the two cities of Mapusa and Panjim, the results may not hold true for other cities, villages and entire Goa as a whole. The survey was conducted in a limited time of six weeks. Graphical representation Tools for analysis: Tools such as pie charts and percentages are used for the analyzing the data and getting to the conclusion. Do you eat chocolate? From the above analysis of the given sample of 150 respondents it is concluded that out of150 people 100% that is all 150 people likes to eat chocolate. Which brand of chocolate bars do you prefer to eat? From the above chat it is clearly seen that out of 150 respondents 82 (55%) like Cadbury, 56(37%) like nestle 11(7)like Mars and 1(1%) like others. Which sub-brand of above mentioned chocolate bar do you prefer to eat? Tick mark the option that are applicable to you. What form of chocolates do you prefer? What pack size do you normally prefer? How frequently do you buy your preferred chocolate bars? Rate the importance you give to the following factors while purchasing a chocolate: Price Quantity. Flavour Shape Brand Packaging How much satisfied are you with your preferred brand with respect to the following factors: Price Quantity Flavour Shape Brand Packaging Do you feel that your preferred chocolate is worth the price? Which promotional offers attract you the most? Which of these factors affect your purchase? Do you unlike any of the chocolate bars? If your preferred brand is not available for repeat purchase in the market what are you likely to do? If a similar product of another brand appears in the market, will you prefer to stop buying this brand and buy the new one? Will you recommend your preferred Cadbury chocolate bar to others? Gender Age group Occupation FINDINGS Majority of the people surveyed prefer Cadbury chocolate than Nestle chocolate. In Cadbury people prefer dairy milk the most. Taste wise too they like Cadbury dairy milk better. Most of the consumer of Cadbury dairy milk are loyal to the chocolate as the dairy milk chocolate is not available they dont switch to some other brand or chocolate they either postpone their purchase or they go to some other shop for repeat purchase. Shape of the chocolate bar is important for the people surveyed. The brand of the chocolate to matter a lot for the people Price and packaging too is very important for the people where chocolate are concerned. Quantity and flavour is very important for the people. Favourable price makes people buy chocolates even more. Where promotional factors are taken into consideration, price offers attract more customers than other offers. Advertisement affects the sales of chocolate bars more than any other thing. RECOMMENDATIONS Cadbury should focus on more advertisements, so that they can increase their sales even more and publicise their products They should try to give importance to price related offers to attract more customers because according to the survey it is indicated that people mostly prefer price related offers rather than other kind of offers. They can even come up with unique shapes of the bar to create a buzz in the market and gain more customers. Advertisements too can be displayed in a new and altogether different manner to make the customers buy the products in more quantities. To target each segment and attract more customers, products can be shaped, priced and advertised differently. Where Nestle comes in the picture, they should ad CONCLUSION After conducting the survey on consumer preference towards Cadbury chocolate bars, it can be concluded that consumers have more preference towards the Cadbury chocolate bars. Also it was a great experience learning the customer preference towards the chocolate as I came to know what they feel about the chocolate and also learn about the cholotate. Learning Through conduct of this research, following learnings were generated: Customers sensitivity towards each of the factors that are involved while purchasing the product was learnt in detail. Practical exposure to various psychologies of chocolate bar consumers. This led me to understand various perspectives of people and the psychology behind it. Understandings of various factors that lead to satisfaction or dissatisfaction in chocolate industry were learnt.

Participant Observation in Sociology Essay

In Research All sociological research methods involve observation, however, participant observations is defined by when the researcher themselves participates in the activities of those he or she is observing and studying. Hughes (1976), describes participant observation as, ‘ When the researcher becomes part of a daily round, learning languages and meanings, rules of impersonal, relations†¦ and in short, living the life of the people under study. 1 Participant observations come in two forms, overt participant observations, in which, the researcher informs the groups members about the purpose of the research and othe details, and there is covert participant observations, in which, the researcher joins the group without informing the members, the research is carried out secretly and the members of the group are unaware they are being studied. This in itself can raise many issues.  When carrying out participant observations, whether covert or overt, there are many problems that can occur, including time, cost, bias, replication, generalisation, validity, reliability and ethical issues. An important aspect when carrying out participant observations is that the researcher must observe people in their natural settings, the researcher must not disturb that setting. In Parker’s study (View from the Boys 1974)2, of Liverpool adolescents, the researcher persuaded the boys to no commit a crime at the time, but did not stop them committing the crime ideally. This brings about many issues. For example, in participant observations, the researcher, as stated, should just observe. Parker broke this rule by convincing the boys not to steal at that moment. His intervention changed the behaviour of the boys, therefore any results can be said to be inaccurate as the group was not behaving as it would have if Parker was not present. Additionally, it raises ethical issues. He knew the boys would commit the crime later on, but because of his research, he couldn’t call the police or punish them, therefore to what extent did the means of the study justify the means. Another disadvantage of using participant observations is the time, money and personal cost it entails. Participant observations can be done over a number of months, during which the researcher is usually cut off from the support of their family and friends, giving them personal stress.

UK/Asian Response to Sexually Explicit Advertising

Writing this thesis has been extremely difficult, demanding, and extremely time consuming, but it has also provided insight into exactly how much of an impact, good or otherwise, sexually implicit advertising has on a predominantly sheltered society.   There are unfortunately a limited number of empirical studies that have been completed on this subject, and perhaps through the offering of this thesis can more advanced and concurrent data be exhumed and learned from.I would like to thank my professors and supervisors at the University that have helped me along the way in ensuring that I was kept on track during the entire process, for they have been instrumental in helping me through the more difficult times and the â€Å"rough spots† that I endured from time to time.It is anticipated that this thesis will only be the beginning forage into an unknown and provocative world of advertising and provide additional material to carry on with future students.The world of advertising has the inevitable task of having to cater to all factions of societies in which companies seek to capture a share of the consumer market. Advertisers must tailor its attempts at delivering brand messages depending on the target audience, be it members of Western or Eastern cultural groups.The reaction to sex in advertising can be viewed in a positive or negative fashion, depending on the values and perceptions of those who view the ads. The entire process of ensuring fluidity with public perception is entirely up to the advertisers themselves, and what is acceptable in the West is not always the case in the East.More specifically, Western cultures tend to have a much higher tolerance of sexual imagery, while Eastern cultures tend to generally be more offended by ads that exploit sexuality to promote consumer products.The same ads may generate vastly different responses when viewed by members of the two divergent cultural groups. The dramatic difference in the response the ads gene rate is due to cultural beliefs, practices, and ideals that promote varying attitudes toward sex among those who live in Western societies and those who live in Eastern societies.As one of the more provocative global advertisers, Benetton continually looks to engage the public in their form of sexually-driven advertising in an attempt to gauge the reaction of the public.Although Benetton is only one of the major Western advertisers that is making inroads in the eastern hemisphere, they have an interesting task of marketing to more conservative sectors of society, mainly the Asian people. The Asian community has a long-standing embedded value system that may or may not ever catch up to the impressionable Western culture group.Due to the cultural differences that exist in Asian culture, Western-based advertisers have a formidable task in figuring out how to deliver brand messages in ways that are both effective and culturally acceptable. This poses a significant challenge to advertise rs, because they must thoroughly research the ideals and beliefs of those to whom they seek to direct their brand messages.When looking at advertisements with sexual undertones, Western culture views this type of â€Å"shock† advertising as generally accepted and it is not really given a second glance as it is viewed as an acceptable part of societal values. But, in the eastern hemisphere, this type of culture â€Å"shock† may be acceptable with the younger generation, albeit not as gregariously as with their western counterparts, but with the older generation of Asian and UK families, attitudes toward   this type of sexually explicit advertising are not perhaps as accommodating. UK/Asian Response to Sexually Explicit Advertising Writing this thesis has been extremely hard, demanding and extremely time consuming, but has also provided insight into exactly how much of an impact, good or otherwise, sexually implicit advertising has on a predominantly sheltered society.There is unfortunately a limited number of empirical studies that have been completed on this subject and perhaps through the offering of this thesis can more advanced and concurrent data be exhumed and learned from.I would like to thank my professors and supervisors at the University that have helped me along the way in ensuring that I was kept on track during the entire process and has been instrumental in helping me through the more difficult times and the â€Å"rough spots† that I endured from time to time.It is anticipated that this thesis will only be the beginning forage into an unknown and provocative world of advertising and provide additional material to carry-on with future students.ABSTRACTThe world of advertising has the inevit able task of having to cater to all factions of society, be it western or eastern cultural groups, and the reaction to sex in advertising can be viewed in a positive or negative fashion. The entire process of ensuring fluidity with public perception is entirely up to the advertisers themselves and what is acceptable in the west is not always the case in the east.One of the more provocative global advertisers, Benetton, continually looks to engage the public in their form of sexually-driven advertising in an attempt to gauge the reaction of the public.Although Benetton is only one of the major western advertisers that is making inroads in the eastern hemisphere, they have an interesting task of marketing to a societal sector, mainly the Asian people, that have a long-standing embedded value system that may or may not ever catch up to the impressionable western culture group.When looking at advertisement with sexual undertones, western culture views this type of â€Å"shock† ad vertising as generally accepted and not really given a second glance as it is viewed as an acceptable part of societal values; but, in the eastern hemisphere, this type of culture â€Å"shock† may be acceptable with the younger generation albeit not as gregariously as with their western counterparts; but, with the older generation of Asian and UK families this type of sexually explicit advertising is not perhaps as accommodating.REFERENCES Albers-Miller, N. D. (1996). â€Å"Designing cross-cultural advertising research: a closer look at paired comparisons.† International Marketing Review 13(5): 59-75.Albers-Miller, N. D. and B. D. Gelb (1996). â€Å"Business Advertising Appeals as a Mirror Of Cultural Dimensions: A Study of Eleven Countries.† Journal of Advertising 25(4): 57-70.Alden, D. L., W. D. Hoyer, et al. (1993). â€Å"Identifying Global and Culture-Specific Dimensions in Humor in Advertising: A Multinational Analysis.† Journal of Marketing 57(2): 6 4-75.Andrews, J. C. and S. Durvasula (1994). â€Å"Testing the Cross-National Applicability of U.S. and RussianAdvertising Beliefs and Attitude Measure.† Journal of Advertising 23(1): 71-83.Belk, R. W. and W. J. Bryce (1986). â€Å"Materialism and Individual Determinism in U.S. and JapaneseTelevision Advertising.† Advances in Consumer Research 13: 568-672.Belk, R. W., W. J. Bryce, et al. (1985). Advertising Themes and Cultural Values: A Comparison of U.S. and AsiaCentre for Adolescents and Family Studies. 2003. Sex in Advertising.   http://education.indiana.edu/cas/tt/v1i3/advertising.html

Genres Ill Equipped Rescuers - 1052 Words

Melissa Ponce Ms. Mayer Honors English II 25 October 2012 Comparing and Contrasting Themes Across Genres Creating a theme helps fiction writers convey an important message. The story And of Clay Are We Created, is fictionalized from the newspaper article Ill Equipped Rescuers. Both the story and the newspaper article express a similar theme and purpose, but they also have some difference in them. In And of Clay Are We Created and Ill Equipped Rescuers, authors Isabel Allende and Bradley Graham use terms like loss and hopelessness to develop a theme that portrays the devastating tragedy that struck Colombia. In the fiction story And of Clay Are We Created, Allende focuses its theme more on memory and reminiscence. For†¦show more content†¦By doing this they are putting themselves at risk of getting caught in the rubble. This proves that Rolf Carlà © and the rescue teams are unselfish and do everything in their power to save those in desperate need of their help. They both also express hopelessness. In the story this is shown throug h Azucena. She gives up hope of being rescued while being stuck in the mud for three days. She knows she will die. Azucena starts to lose all faith because she can feel her body weakening and she is in a lot if pain. Rolf Carlà © tries to have her keep faith by telling her hes going to save her and that the pump to suck the mud out would arrive shortly. Rolf Carlà © truly did believe he was going to save her. When the pump arrived though, Azucena had given up her hope completely. In Grahams newspaper article, hopelessness is expressed through the thirty-four year old man, Efrain Gomez Primo. He was stuck under his collapsed house. His brother told him not to worry and that help was on the way but he never returned. Then a Civil Defense worker saw him but lacked the tools needed and he left. The man started losing hope. When help actually arrived and stayed to help, he said he felt half dead and said he was having trouble breathing. He thought he was going to die. The rescuers were able to save him from the rubble. He had a broken leg though, but he was out. Alferez, the Red Cross